About Us

Deane Apparel is New Zealand's largest marketer of uniforms, corporate wardrobes and work wear. We supply innovative, contemporary and durable clothing solutions to many of New Zealand's best-known brands and businesses.

The business was established in the 1930s, initially manufacturing work wear and school clothing in our Christchurch factory. By the end of 1950s Deane had established itself as New Zealand's leading work wear and farm clothing brand with Deane overalls and work jeans reaching iconic status. And, we continue to go from strength to strength in this market.

In the early 1990s the company diversified into uniforms and corporate wardrobes, bringing with it its sterling reputation and outstanding service levels. With new designs and resources, Deane Apparel's success in this sector was unprecedented. Deane Apparel now supplies innovative clothing solutions to many of New Zealand's most high-profile brands.

With 75 years spent successfully clothing all kinds of workforces, Deane Apparel can apply that experience to create an image for your business. An image that not only enhances your brand, but is stylish, comfortable and suits your needs. To ensure this, we have built relationships with many of New Zealand's best-known design houses, and an extensive network of highly specialised designers.

A benefit of working with Deane Apparel is our solid base of local manufacturing. This enables us to produce smaller volumes or specialist garments, and is supported by our import programmes. For our customers, this ensures continuity of supply and fast response times.

Every Deane garment is made to the highest quality standards, and from fabrics and trims that have been rigorously tested for durability. Our stringent quality assurance process means we can back every Deane garment with a 100% Guarantee of Satisfaction.

We work closely with our customers and are committed to tailoring you a solution that meets the unique needs of your business, brand and workforce, to ensure that your greatest asset, your staff, is the best possible advertisement for your company.

"Where you work is your business, what you wear is ours"

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