Bupa Uniform

Case Study

Putting People First

A Customer-First Mindset in Action.


When Access Community Health set out to refresh its uniforms, the goal was to make the process as seamless and low-drama as possible. For Nicky Charalambous, who was leading her first uniform project, the support she received made all the difference:

“You guys really helped guide me through everything, which was amazing.”

From the outset, the Deane team guided Nicky through each step of the process. This proactive support and responsiveness helped navigate complexities such as lead times, design decisions, and stakeholder engagement.

“I was really, really impressed with the way everything ran.”

A standout example was the decision to survey support workers—those who would wear the uniforms daily. Their feedback directly influenced the move from polos to scrubs, ensuring the final product was not only functional but also created early buy-in from the staff who’d be wearing the uniform.

Product Benefits That Matter

The new scrubs are a hit—especially with frontline staff. The design is both functional and considered:

“Support workers love it… they’re really impressed with the pockets. Now they have a place to put all the PPE they carry with them.”

“They love the fact that it’s wash-and-wear—they don’t have to iron.”

The scrubs helped reinforce a clear, consistent identity across the team—one that communicates capability, care, and readiness. For clients and families, it’s a visual cue that says: we’re here, we’re prepared, and we take pride in what we do.

Access Community Health branded uniform


Cost-Conscious Without Compromise

While service and design were important, cost remained the top priority—a reality for many in the healthcare sector. Despite this constraint, the team delivered a solution that balanced affordability with quality and service—without compromise.

Final Thought

Access Community Health’s uniform project is an example to what’s possible when suppliers lead with a customer-first mindset, deliver products that work, and respect the financial realities of their clients.

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