Mercedes-Benz Uniform

Case Study

Mercedes-Benz

Uniform Transformation

Designed to Perform

A Practical Partnership That Delivered.


When Tracey Helman stepped into the uniform project for Mercedes-Benz, she inherited a system that wasn’t working. Garments were falling apart within weeks, safety standards weren’t being met, and staff were frustrated.

“You’ll have about three weeks with it, then it will start falling apart.”

Her priority was clear: fix the quality issues and deliver a uniform solution that worked for the people wearing it:

“Quality is the biggest problem for me. The price didn’t bother me.”

From the beginning, Deane’s team worked closely with Tracey to understand the requirements and respond quickly to feedback.

“Maggie was on point with everything we needed… anything I asked for, she came back to me straight away.”

The result was a smooth rollout and a project that earned a perfect satisfaction score: “I’d say 5.”

Uniforms That Work Hard

The new garments were designed with the realities of the job in mind. Technicians needed freedom of movement, comfort, and safety.

“If you can do a squat in the pants and feel comfortable, then great.”

Safety was a key focus. Deane introduced day and night reflective options and more cotton into the range.

Comfort has also improved. The new polos addressed odour retention and stiffness issues that staff were experiencing in their old uniforms.

Supporting Brand and Role Expectations

Mercedes-Benz technicians often move between the workshop and the dealership floor. The new uniforms now reflect that dual purpose.

“We want them to be able to go down the street, get some lunch and not look dirty like a mechanic.”

The result is a more cohesive, professional look that supports both brand and function.

“Everyone in the office even wants some of the items.”

A Collaborative Approach

Tracey emphasised how easy the process felt thanks to the working relationship with Deane. From navigating international brand guidelines to resolving dealer feedback, the service was responsive and solutions focused, “There was no hassle...it was just easy.”

Even when issues arose, the team worked together to resolve them quickly and transparently.

Final Thought

This project wasn’t just about replacing uniforms - it was about solving real problems and making life easier for the teams on the ground.